The 10-Step Local SEO Launch Plan

Introduction: Why Your Local Presence is GOLD

For any business that relies on a local customer base, such as home services, retail, and hospitality, local search is becoming more and more important.

What exactly is a local search? It's when consumers search online for businesses based on their location, using phrases like "electrician near me" or "roofing company in (city, state)"

According to major search engine data, searches using the term "near me" are increasing dramatically each year. These searches are vital because, by some estimates, over half of the people who search for a local business on their smartphones visit that business the same day.

In other words, people looking for local businesses have a high intent to purchase. If your business doesn't rank high in local search results, you're missing out on these profitable customers.

Fortunately, improving your Local SEO is a manageable and high-impact task. Here is a step-by-step plan—your Local Launchpad—to get you started.